ANALISIS FASILITAS TERHADAP LOYALITAS WISATAWAN DI OBJEK WISATA PANTE KETIBUNG DANAU LUT TAWAR KABUPATEN ACEH TENGAH

ANALYSIS OF FACILITIES TOWARDS TOURIST LOYALTY AT THE PANTE KETIBUNG LAKE TOURIST OBJECT, CENTRAL ACEH REGENCY

Abstract

This study aims to analyze the influence of facilities on tourist loyalty at the Pante Ketibung Lake Lut Tawar tourist attraction in Central Aceh Regency. The research method used an associative and quantitative approach. Data collection was conducted through questionnaires, interviews, and literature review. The data were collected through questionnaires therefore, instrument validity and reliability tests were required. Data analysis used regression and correlation. The analysis revealed that the facility variable has a positive and significant effect on tourist loyalty at the Pante Ketibung Lake Lut Tawar tourist attraction in Central Aceh Regency. The correlation results indicated a fairly strong relationship between the two research variables, and the adjusted r-square value was 0.442, indicating that the facility factor contributes 44.2% to tourist loyalty.