Studi Persepsi Masyarakat Tentang Pelayanan Bus Transkoetaradja di Kota Banda Aceh (Studi Kasus: Koridor I Pusat Kota-Darussalam)

Abstract

Safe and smooth transportation, in addition to reflecting the orderliness of the city, also reflects the smoothness of the city’s economic activities. Public transportation, especially buses, plats an important role in the provision of public transportation facilities in Indonesia. As is knows, buses are one of the modes of transportation that have special characteristics and advantages, especially in their ability to transport passengers en masse. Transportation services in the city of Banda Aceh are supported by a public transportation system, one of which is the Transkoetaradja bus. Improving its services needs to be a concern for managers, where the condition of vehicles that do not fully meet comfort standards is a problem in public transportation modes. The purpose of this study was to analyze the level of service and quality of Transkoetaradja bus services. Transkoetaradja bus public transportation services use service standard indicators issued by the Directorate General of Land Transportation 2002, and for service quality the method used is the quadrant analysis method by distributing questionnaires to 381 passengers. Based on the results of the questionnaire distribution, it can be seen that public transportation passengers in Banda Aceh City are dominated by women, with most passengers aged 13-25 years who are students. From the research results, it was found that the performance of public transportation in Banda Aceh City is currently in the good category, but in several assessment parameters there are some that need to be improved again, and when viewed from the quality of each parameter studied. Based on the quality of service, it can be seen that the factors that are considered to greatly affect the performance of the Transkoetaradja bus are the service of the Transkoetaradja bus to the passenger's destination and the number of passengers using the Transkoetaradja bus. Transkoetardja services users hope for improvements in all service attributes or Transkoetaradja performance in Banda Aceh city.