PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA BIRO JASA LO ISE KABUPATEN ASAHAN
DOI:
https://doi.org/10.51179/eko.v14i1.1038Abstract
The purpose of this research is to determine Service Quality, Price and Customer Satisfaction of the Asahan Regency Loise service bureau. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The population in this study was all 73 employees in the company. The sample used is a saturated sampling technique where the entire population will be used as a sample. The analysis technique used is multiple linear analysis. Test results show that the variables of service quality and price have a positive and significant effect on customer satisfaction at the lo ise service bureau in Asahan Regency.
Downloads
References
Abdul G. (2019). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan. Jakarta. Jurnal riset manajemen dan bisnis.Vol.4.No.1. hal: 37 - 44.
Ade, S. M. (2016). Pengarus kualitas pelayanan dan harga terhadap kepuasan pelanggan PT. TOI. Jurnal ekonomi. Vol. 7. No. 2.
AminiD. K., &Wiranatakusuma, D. B. (2020). The influence of sevice quality, price, Corporate Image, and Location Towards Customer satisfaction on autocare Universitas Muhammadiyah Yogyakarta. Yogyakarta Vol.4. no. 1. Hal.: 30- 43.
Angga D. S.& Budhi, S. (2018). Pengaruh harga, produk, lokasi dan promosi. terhadap kepuasan pelanggan starbucks east coast.Jurnal Ilmu dan Riset Manajemen. Surabaya. Vol. 7 no. 9. e-ISSN: 2461-0593
Anissa, F. F. (2016). Pengaruh promosi dan kualitas pelayanan
Aris Budiono. 2020. Pengaruh kualitas pelayanan, harga, promosi, dancitra merek terhadap kepuasan pelanggan melaluikeputusan pembelian. Jurnal penelitian pendididkan dan ekonomi. Vol. 17 no.2.
Chriswardana, B. D. 2018. Pengaruh Kualitas Pelayanan dan Promosi Penjualan Jasa Grabcar Terhadap Kepuasan Pelanggan (Studi Kasus Pada Wisatawan di Yogyakarta).Vol.XVI. no.1.
Fandy Tjiptono. 2015. Strategi Pemasaran. Edisi Keempat. Yogyakarta: Penertbit Andi Offset.
Ghozali, Imam. 2016. Manajemen pemasaran. Edisi 8, Semarang: Penerbit Universitas Diponegoro
Hanna, E. N. &Endang, S. 2017. pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan pada expedisi di pekanbaru (studi PT. JNE pekanbaru). Pekanbaru. Vol.4 no. 2.
Jamaluddin, M. M., Maya, M. &Melkyory, A. 2019.Pengaruh Kualitas Pelayanan Dan PromosiTerhadap Kepuasan Pelanggan Pada Pt. Horasindo Wisatanusa Medan.Jurnal bisnis. Medan. Volume: II. No 2.
Ketmi, N. S.Ety, I.2019.Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Promosi Terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Online Grab- Cardi Yogyakarta.
Mandang, C. David, P. E. & Frederik, G. W. 2017. The influence of price, service quality, and physical environment on customer satisfactionCase study markobar cafe manado Jurnal EMBA. Vol. 5. No. 2.
Noro, F. P., & Arifin, S. 2019. Effect of service quality and promotion on purchase decisions and their implications on customer. International Journal of engineering technologies and management research. vol. 6 iss. 6.
Nuridin. 2018. Effect of Service Quality and Quality of Products to Customer loyalty
Resza, I. 2020. Pengaruh promosi, harga dan citra perusahaan terhadap kepuasan pelanggangojek pada mahasiswa Stesia Surabaya. Jurnal ilmu dan riset manajemen. Surabaya. Vol. 9. No. 4.
Rina, A., Nurul, Q., Budi, S. 2017. Pengaruh Harga, Promosi, Kualitas Layanan Terhadap Kepuasan Pelanggan Jasa Ojek Online “Om-Jek” Jember. Jurnal sains manajemen dan bisnis Indonesia. Vol. 2. No. 7.
Subaebasni, s., henny, r., arie, w. 2019. Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta. Jakarta. Vol. 9. Issue 1.
Sugiyono. 2014. Metode Penelitian Bisnis. Bandung: Alfabeta.
Waha, G.G, Sifrid S.P., Jessy D. L. W. 2019. Analisis Kualitas Pelayanan Sebagai Upaya Peningkatan Kepuasan Wajib Pajak Dalam Pembayaran Pajak Pada Uptd Samsat Tomohon. Vol. 7. No. 2.
Yan, N. M., Gamal, S. A. K., Thin, T. A. 2019. The Impact of Service Quality on Customer Loyalty of Myanmar Hospitality Industry: The Mediating Role of Customer Satisfaction journal of management and human science. Vol. 3. Issue 3. Pages 1-11
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Jurnal Ekonomika
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
