PENGARUH WORD OF MOUTH, VARIETY SEEKING DAN STATUS SOSIAL TERHADAP BRAND SWITCHING . Lentera : Jurnal Ilmiah Sains, Teknologi, Ekonomi, Sosial, dan Budaya [Internet]. 2021 Dec. 18 [cited 2026 Mar. 13];5(5). Available from: https://journal.umuslim.ac.id/index.php/ltr2/article/view/890