“PENGARUH WORD OF MOUTH, VARIETY SEEKING DAN STATUS SOSIAL TERHADAP BRAND SWITCHING ” (2021) Lentera : Jurnal Ilmiah Sains, Teknologi, Ekonomi, Sosial, dan Budaya, 5(5). Available at: https://journal.umuslim.ac.id/index.php/ltr2/article/view/890 (Accessed: 13 March 2026).