PENGARUH WORD OF MOUTH, VARIETY SEEKING DAN STATUS SOSIAL TERHADAP BRAND SWITCHING . Lentera : Jurnal Ilmiah Sains, Teknologi, Ekonomi, Sosial, dan Budaya. 2021;5(5). Accessed March 13, 2026. https://journal.umuslim.ac.id/index.php/ltr2/article/view/890