Exploration of Rice Marketing Value Chain and Efficiency in Burneh District, Bangkalan Regency
DOI:
https://doi.org/10.51179/jsp.v10i1.3568Keywords:
Value Chain, Margin Share, Markerting Efficiency, RiceAbstract
Rice is the main food choice of the Indonesian people. In general, rice is obtained by the public in various grocery/retail stores and even modern stores. The value chain is an approach that reveals the flow of the input process of distributing rice products from farmers as early producers until rice consumers can obtain them. This approach not only focuses on the process but also the value obtained by each actor. However, farmers as producers do not receive high value, this is due to the difference in high marketing margins. This study aims to explore the rice value chain and rice marketing efficiency in Burneh District the largest rice-producing area in Bangkalan. The sample used is farmers using probability sampling to determine farmers, while non-probability sampling is used to assess marketing institutions and consumers. The results of this finding were obtained by four marketing channels. The largest farmer's share lies in the marketing channel I, namely farmers to end consumers. The highest marketing margin is in marketing channel III, in which the marketing efficiency of each marketing channel is efficiency. With a high share value in the marketing channel I, farmers can continue to distribute rice to end consumers, so the share obtained by farmers is higher. In the marketing function, farmers and consumers are the function of exchange, and marketing institutions are the function of exchange, physical distribution, and facilitiesReferences
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