PENGARUH LIVE STREAMING TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS PADA MAHASISWA ALMUSLIM): THE INFLUENCE OF TIKTOK SHOP LIVE STREAMING ON CONSUMER PURCHASE DECISIONS (A CASE STUDY OF ALMUSLIM UNIVERSITY STUDENTS). jiab [Internet]. 2026 Jun. 28 [cited 2026 Sep. 18];9(2):71-6. Available from: https://journal.umuslim.ac.id/index.php/jiab/article/view/3561