PENGARUH GAYA HIDUP DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK APPLE (Studi Kasus pada Mahasiswa Universitas Almuslim Bireuen – Aceh): The Influence of Lifestyle and Product Features on Purchase Decisions for Apple Smartphones(A Case Study of Students at Almuslim University, Bireuen – Aceh). jiab [Internet]. 2026 Jun. 26 [cited 2026 Sep. 18];9(2):45-52. Available from: https://journal.umuslim.ac.id/index.php/jiab/article/view/3560