“PENGARUH LIVE STREAMING TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS PADA MAHASISWA ALMUSLIM): THE INFLUENCE OF TIKTOK SHOP LIVE STREAMING ON CONSUMER PURCHASE DECISIONS (A CASE STUDY OF ALMUSLIM UNIVERSITY STUDENTS)”, jiab, vol. 9, no. 2, pp. 71–76, Jun. 2026, doi: 10.51179/htn7kv58.