“PENGARUH  PRODUK TERHADAP MINAT BELI KONSUMEN (STUDI KASUS DI TOKO RISMA FASHION KECAMATAN PEUSANGAN KABUPATEN BIREUEN): THE INFLUENCE OF PRODUCTS ON CONSUMER BUYING INTEREST (CASE STUDY AT RISMA FASHION STORE, PEUSANGAN DISTRICT, BIREUEN REGENCY)”, jiab, vol. 9, no. 1, pp. 20–24, Mar. 2026, doi: 10.51179/v9i1.3367.