“PENGARUH  PRODUK TERHADAP MINAT BELI KONSUMEN (STUDI KASUS DI TOKO RISMA FASHION KECAMATAN PEUSANGAN KABUPATEN BIREUEN): THE INFLUENCE OF PRODUCTS ON CONSUMER BUYING INTEREST (CASE STUDY AT RISMA FASHION STORE, PEUSANGAN DISTRICT, BIREUEN REGENCY)” (2026) Jurnal Ilmu Adminsitrasi Bisnis, 9(1), pp. 20–24. doi:10.51179/v9i1.3367.