“PENGARUH LIVE STREAMING TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS PADA MAHASISWA ALMUSLIM): THE INFLUENCE OF TIKTOK SHOP LIVE STREAMING ON CONSUMER PURCHASE DECISIONS (A CASE STUDY OF ALMUSLIM UNIVERSITY STUDENTS)”. 2026. Jurnal Ilmu Adminsitrasi Bisnis 9 (2): 71-76. https://doi.org/10.51179/htn7kv58.