“PENGARUH GAYA HIDUP DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK APPLE (Studi Kasus Pada Mahasiswa Universitas Almuslim Bireuen – Aceh): The Influence of Lifestyle and Product Features on Purchase Decisions for Apple Smartphones(A Case Study of Students at Almuslim University, Bireuen – Aceh)”. 2026. Jurnal Ilmu Adminsitrasi Bisnis 9 (2): 45-52. https://doi.org/10.51179/rjehf845.