PENGARUH LIVE STREAMING TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS PADA MAHASISWA ALMUSLIM): THE INFLUENCE OF TIKTOK SHOP LIVE STREAMING ON CONSUMER PURCHASE DECISIONS (A CASE STUDY OF ALMUSLIM UNIVERSITY STUDENTS). Jurnal Ilmu Adminsitrasi Bisnis, [S. l.], v. 9, n. 2, p. 71–76, 2026. DOI: 10.51179/htn7kv58. Disponível em: https://journal.umuslim.ac.id/index.php/jiab/article/view/3561. Acesso em: 20 sep. 2026.