PENGARUH GAYA HIDUP DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK APPLE (Studi Kasus pada Mahasiswa Universitas Almuslim Bireuen – Aceh): The Influence of Lifestyle and Product Features on Purchase Decisions for Apple Smartphones(A Case Study of Students at Almuslim University, Bireuen – Aceh). Jurnal Ilmu Adminsitrasi Bisnis, [S. l.], v. 9, n. 2, p. 45–52, 2026. DOI: 10.51179/rjehf845. Disponível em: https://journal.umuslim.ac.id/index.php/jiab/article/view/3560. Acesso em: 18 sep. 2026.