PENGARUH GAYA HIDUP DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK APPLE (Studi Kasus Pada Mahasiswa Universitas Almuslim Bireuen – Aceh): The Influence of Lifestyle and Product Features on Purchase Decisions for Apple Smartphones(A Case Study of Students at Almuslim University, Bireuen – Aceh). jiab 2026, 9 (2), 45-52. https://doi.org/10.51179/rjehf845.