2026. PENGARUH GAYA HIDUP DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK APPLE (Studi Kasus pada Mahasiswa Universitas Almuslim Bireuen – Aceh): The Influence of Lifestyle and Product Features on Purchase Decisions for Apple Smartphones(A Case Study of Students at Almuslim University, Bireuen – Aceh). Jurnal Ilmu Adminsitrasi Bisnis. 9, 2 (Jun. 2026), 45–52. DOI:https://doi.org/10.51179/rjehf845.