FGD Penguatan Manajemen Usaha, Marketing dan Pengembangan Pasar Memperkuat Kapasitas Pelaku UMKM Usaha Batu Bata Merah di Gampong Keude Bungkaih, Kecamatan Muara Batu Aceh Utara

Abstract

Weaknesses among Micro, Small, and Medium Enterprises (MSMEs) often observed in areas such as management, marketing, and production innovation typically stem from limited literacy, human resource constraints, and restricted access to technology. A lack of managerial skills, digital proficiency, and marketing or financial literacy makes it difficult for many MSMEs to manage their operations effectively. Consequently, continuous guidance and training from various stakeholders are essential for MSMEs to keep pace with the evolution of the modern market. Addressing this need, academics from the Faculty of Economics and Business at UNIKI Bireuen have committed to community service aimed at fostering economic empowerment by enhancing the capacities of MSME operators specifically those involved in the red brick industry in Gampong Keude Bungkaih, North Aceh. The initiative was carried out through a Focus Group Discussion (FGD) held on Thursday, October 29, 2026, with the local MSME operators. The program was designed to strengthen the capacity of these red brick producers, enabling them to boost productivity, expand their businesses, and broaden their market reach. The outcomes of this engagement indicate that the FGD participants were able to identify various strengths, weaknesses, and potential market opportunities leveraging local assets to develop productive and sustainable business ventures