Pengembangan Bisnis Young Entrepreneuer Berbasis Potensi Lokal Kepada Mahasiswa Prodi Administrasi Bisnis Universitas Almuslim Bireuen - Aceh

Abstract

Higher education institutions play a strategic role in shaping a young generation that is creative, independent, and capable of creating job opportunities. One way to achieve this is by developing a curriculum based on Outcome-Based Education (OBE). This community service initiative aims to empower students of the Business Administration Study Program at Almuslim University, Bireuen, Aceh, through a "Young Entrepreneur" program focused on developing businesses based on local potential. The initiative employs a Focus Group Discussion (FGD) approach—a structured group discussion method involving multiple participants to explore a specific topic or issue in an in-depth, systematic, and informative manner. The participants—students—received guidance from peers who had completed an entrepreneurship course, alongside support from faculty mentors, local business owners, and program partners. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The results indicate that the "Young Entrepreneur" program enhances students' entrepreneurial knowledge, business management skills, product creativity, digital marketing capabilities, and their confidence in starting a business.